or paris or korea, and you start pointing out that no, we're not as good, it will create a sense of maybe shaking the complacency, which i think is the first step. there is a complacency here that people -- opinion leaders and people that have more disproportionate influence, don't view their own kids' plight as bad at all. and we need to create some awareness, i think, as john said, through information that this is a serious challenge for our country and it's, you sadly it's changing who we are as a nation and we're losing our competitive edge because of it as well. >> and this project under way, a really good one, and then also the common assessment to bring it right down to the kid level, how your child is doing in relation to these rigorous and we hope world class standards, will certainly give people information. at the same time, however, if you've got a smug suburban constituency and the teachers in those schools are also grumping that the politicians and the policymakers are making their life harder, threatening their jobs, giving them too much to do, narrowing the curriculum. >>